It’s probably best to first distinguish between customers and users:
- Meebo primarily appeals to users who have existing Instant Messaging accounts and users who are on the go, thus lacking access to local IM desktop applications.
- It could also be observed that Meebo’s users are generally younger, and therefore fairly in tune with IM technologies. Per Meebo.com, the current median user is 21.
- Quite frankly, at 40 million unique users the user base of Meebo is huge, and should continue to grow to ridiculous proportions. It’s no surprise considering Meebo encompasses the usership of the top IM apps in circulation, including AOL IM, Yahoo IM, MSN IM, Google-Talk, and MySpace IM. The firm’s IM traffic already exceeds 80 million messages a day.
However the current revenue producing participants- which are therefore the actual paying customers- of Meebo are most likely advertisers:
Meebo would most likely appeal to:
- Advertisers who want access to Meebo’s enormous user base
- Advertisers who want to reach a youthful, active, and tech savvy audience
- Advertisers who want to bring customer fan/hobby/media/product/service discussions to their websites, using Meebo Rooms and Widgets
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